3D

INTRODUCTION TO 3D

Client: Bloomingdales

Introduction of 3D Assets into corporate 2D content creation model.
Post production for 3D Neon assets across Catalog, Direct Mail, News Paper, Magazine Ad Campaigns, Digital and Outdoor Media.

OPPORTUNITY

Scaling issues with photographed neon signs for use in large scale print and outdoor media were revealed while I completed campaign post production.

*Campaign post production / composite work by James Meade.

3D PROPOSAL

I commissioned a 3D logo asset, comped into campaign assets and presented to leadership as proof of concept for the use of 3D neon for it’s quality, scalability, and design flexibility which eliminated the need for neon sign production, photography, raster composite work & additional post production.

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Campaign Post Production, compositing and retouching by James Meade
Click images to enlarge retouching stages

RESULT

The following season’s Holiday marketing creative was built solely around 3D Neon signage for Print, Digital, Catalog Cover, Catalogue interior graphics, and Outdoor Media.

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Credits:
Illustrations by Thomas Burden
Art Direction by Paris Dean
Bag design by Soljee Lee
Post Production by James Meade