CORPORATE SYSTEMS / GUIDELINESPhotography - Visual Design - Post Production
POST PRODUCTION
SYSTEMS & GUIDELINES
Client: Bloomingdales
- Beauty retouching Guidelines for Print, Digital & Outdoor Media
- Restructuredworkflow (3X departmental output boost)
- Introduced PSD layer structure for collaborative active PSD files
- Introduced outsourced pathing for massive boost in workflow efficiency
- Developed Skintone balance Automations
- Newspaper (ROP) File Conversion Automations
- E-comm asset processing Automations
PHOTOGRAPHY GUIDELINES
Client: WW
Developed Photographic Guidelines for
Global Marketing Department
- Product Photography Guidelines
- Post Production Guidelines (Overall & per project)
- Member Portrait Art Direction Guidelines (Kurbo)
- ADA Compliance Guidelines
- Clothing Styling Considerations
- Photographic Color Theory Considerations
- Product (App.) Final Deliverable Specifications
- Ecomm Asset Deliverable Specifications
- 3D Asset Guidelines
- Post Production Direction (General & per project)
- Member Portrait Guideline (UGC)
POST PRODUCTION WORKSHOPS
Client: Bloomingdales
Conducted workshops for Post Production Team
Workshops include:
- Beauty Retouching Workshop
- Fashion Retouching Workshop
- Eizo Monitor Color Calibration Workshop
- Newspaper Advertising File Conversion Workshop
VISUAL DESIGN SYSTEMS
Client: WW
Development of Photographic & Visual Design Systems
Introduction of company wide Project Management Software
Introduction to 3D assets, 3D talent acquisition, Art Direction & Guidelines
Responsive Asset Development for Web & App.
File Compression - Software Introduction & Best Practices