POST PRODUCTION
CASE STUDY
Client: Bloomingdales
Art Direction and Execution of post production for Fine Jewelry Catalog.
DIRECTIVE
Having built trust within my team in the Bloomingdales creative department my sole directive was to explore options.
PROCESS
The gemstones themselves sparked inspiration.
Decided on a minimalist approach to shift focus of the image to the beauty of the stones.
Below, a step by step peeling back of the surrounding details for an ultra minimalist appeal while maintaining the spirit of the photoshoot. Click image to enlarge.
